Starting with a question, we can discover the path to entirely new possibilities
We’ve spent decades learning
how to create and evolve.
But today, knowing how is no longer enough.
Asking 'HOW' helps us decide what to do next.
But asking 'WHY' gives purpose to what we do.
As the world faces overwhelming information,
asking 'WHY' becomes crucial.
It is a mindful search for meaning and an act of courage in an age defined by speed.
To restore our sense of inquiry,
To rediscover meaning,
To place humanity back at the center,
To reconnect a fragmented world.
To rediscover our purpose,
we return to asking WHY.
Starting with a question, we can discover the path to entirely new possibilities.
We’ve spent decades learning how to create and evolve.
But today, knowing how is no longer enough.
Asking ‘HOW’ helps us decide what to do next.
But asking 'WHY' gives purpose to what we do.
As the world faces overwhelming information,
asking 'WHY' becomes crucial.
It is a mindful search for meaning
and an act of courage in an age defined by speed.
To restore our sense of inquiry, To rediscover meaning,
To place humanity back at the center, To reconnect a fragmented world.
To rediscover our purpose, we return to asking 'WHY'로,
줄 바꿈(BR 태그)은 Shift + Enter 로 사용할 수 있습니다.
This year, our theme is MINDSET—
the lens through which
we see, think, and decide.
We believe that every meaningful action begins by asking why, and
that how we choose to think shapes what we ultimately create.
Experience:
Engage with the world firsthand
Adaptability:
Embrace diversity with responsibility
Perspective:
Understand systems, shift perspectives
Integration:
Act with whole-self alignment
Empathy:
Understanding people
Openness:
Welcoming ambiguity
Experimentation:
Trying ideas
Collaboration:
Co-creating with others
WHY:2025 brings together
creative leaders
from diverse fields.
When we begin with questions, not answers, we discover an entirely
different path.
A visual archive tracing the path of Korean design over the past 30 years, highlighting its history, collective practices, and shared progress.
JENNY MING | EUN-MEE KIM | SØREN
This year, our theme is MINDSET—the lens through which we see, think, and decide.
We believe that every meaningful action begins by asking why, and that how we
choose to think shapes what we ultimately create.
Opening Address
Mayor of the Seoul Metropolitan Government
Vice-Chair & Steering Committee Member
C40 Cities Climate Leadership Group
Visionary strategist positioning Seoul as
Asia’s Design Capital and climate leader
A visual archive tracing the path of Korean design over the past 30 years, highlighting its history, collective practices, and shared progress.
Opening Address
Mayor of the Seoul Metropolitan Government
Vice-Chair & Steering Committee Member
C40 Cities Climate Leadership Group
Visionary strategist positioning Seoul as
Asia’s Design Capital and climate leader
Forum Welcome
Chair, Korea Federal Design Association
Chair of DDP (Dongdaemun Design Plaza)
President of KHSD (KimHyunSun Design)
Creator of urban-color identities that define
Korea’s design landscape.
Forum Welcome
Chair, Korea Federal Design Association
Chair of DDP (Dongdaemun Design Plaza)
President of KHSD (KimHyunSun Design)
Creator of urban-color identities that define
Korea’s design landscape.
Moderator
Host, The Globalists (Arirang TV)
Former CNN Asia Bureau Chief
Former CEO, Arirang TV
Veteran global broadcaster fostering
cross-cultural dialogue through media
and diplomacy.
Moderator
Host, The Globalists (Arirang TV)
Former CNN Asia Bureau Chief
Former CEO, Arirang TV
Veteran global broadcaster fostering cross-cultural
dialogue through media and diplomacy.
In the first session, global leaders share their perspectives on
leadership, cultural fluency, and systems thinking—offering insight into
how we navigate an increasingly interconnected world.
UN Women National Ambassador
President, Ewha Womans University
Scholar-diplomat advancing inclusive development and leadership in higher education.
Rothy’s CEO
Founding President, Old Navy
Iconic retail leader now coaching global executives in purpose-driven leadership and brand growth.
UNDP Global Policy Centre for Governance
Financial Integrity & Systems Innovation Specialist
Applies systems thinking and design-led approaches
to address transnational corruption and financial
crime across public sector ecosystems.
The afternoon session features creative leaders who apply
empathy, innovation, and human-centered design to reimagine systems,
solve complex challenges, and shape purposeful futures.
Vice President, Hyundai Motor Group
Head of Hyundai Global Design Center (HMG)
Play a leading role in strengthening the global competitiveness of Genesis design.
Leadership in design and innovation, FRSA
Senior Advisor, U.S. Office of Personnel Management (OPM)
Drives human-centered policy and civic-service innovation.
Design lecturer in Executive Education programs at Harvard Law School.
Full-time faculty member with OPM’s Federal Executive Institute (FEI)
Board Member, World Design Organization
World Design Organization (WDO) Board of Directors
Red Dot Design Award Jury Member
Chairman, Design & Brand Committee of the Korea Consulting Association (KCA)
Professor, Hongik IDAS (Design Management)
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
Change begins with a question.
Reflecting on 30 years of progress, we reconsider the role of design for the next generation.
We invite you to be part of
this journey through your support.
Your contribution is a meaningful act of giving and is eligible for tax benefits.
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
Change Begins with a Question.
Reflecting on 30 years of progress, we reconsider the role of design for the next generation.
We invite you to be part of this journey through your support.
Your contribution is a meaningful act of giving and is eligible for tax benefits.
© WHY: All rights reserved.
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© WHY: All rights reserved.
