HOW에서 WHY로
질문에서 시작하면,
우리는 완전히 다른 길을 만날 수 있습니다.
OUR VISION
우리는 어떻게 만드는지,
어떻게 성장하는지를 익혀왔습니다.
그러나 지금은 그 방법만으로는 부족합니다.
HOW는 다음 행동을 말해줍니다.
WHY는 그 행동이 왜 중요한지를 알려줍니다.
정보가 넘쳐나는 시대일수록,
WHY를 묻는 일은 의미를 찾기 위한 사유이며,
속도의 시대에 필요한 용기 있는 선택입니다
OUR PURPOSE
WHY = PURPOSE
질문을 회복하기 위해,
의미를 되찾기 위해,
인간을 다시 중심에 놓기 위해,
분절된 세상을 다시 연결하기 위해
우리는 목적을 찾기 위해,
ʻ왜ʼ라는 질문으로 돌아갑니다.
Ask
질문의 힘, 서사의 힘, 혁신의 힘
질문은 지식을 새롭게 짓습니다.
Share
질문, 서사, 소통&협업, 혁신&창조
공유와 나눔은 연결을 만들고
확장시킵니다.
Create
창의성, 인간성, 영향, 연결
디자인은 질문에 대한 응답이며
창의의 시작입니다.
HOW에서 WHY로
질문에서 시작하면, 우리는 완전히 다른 길을 만날 수 있습니다.
우리는 어떻게 만드는지, 어떻게 성장하는지를 익혀왔습니다.
그러나 지금은 그 방법만으로는 부족합니다.
HOW는 다음 행동을 말해줍니다.
WHY는 그 행동이 왜 중요한지를 알려줍니다.
정보가 넘쳐나는 시대일수록,
WHY를 묻는 일은 의미를 찾기 위한 사유이며,
속도의 시대에 필요한 용기 있는 선택입니다
2025: 포럼 메세지
MINDSET:
Thinking with Purpose
올해의 주제는
마인드셋 MINDSET입니다
우리가 보고, 생각하고, 결정하는 방식을
형성하는 렌즈이자 관점입니다.
우리는 모든 의미 있는 행동은
“왜(WHY)”를 묻는 것에서 시작되며,
우리가 선택하는 사고방식이 결국
우리가 만들어내는 결과를
결정한다고 믿습니다.
WHY = PURPOSE
The Global Mindset
The Design Mindset
공감 (Empathy):
사람을 이해하기
개방성 (Openness):
모호함을 환영하기
실험 (Experimentation):
아이디어를 시도해보기
협업 (Collaboration):
타인과 함께 창조하기
WHY:2025는 다양한 분야의
창의적 리더들과 함께합니다.
WHY = PURPOSE
질문을 회복하기 위해, 의미를 되찾기 위해,
인간을 다시 중심에 놓기 위해, 분절된 세상을 다시 연결하기 위해
우리는 목적을 찾기 위해, ʻ왜ʼ라는 질문으로 돌아갑니다.
Ask
질문의 힘, 서사의 힘, 혁신의 힘
질문은 지식을
새롭게 짓습니다.
•질문은 본질에 가까이 다가가는 힘이며, 더 나은 질문은 더 깊은 지식과 통찰을 이끕니다.
•지식은 단순한 정보가 아니라 기억에 남는 서사 구조를 통해 의미를 획득합니다.
•질문은 혁신의 출발점으로, 기존의 틀을 넘어 새로운 가치와 가능성을 발견하게 합니다..
Share
질문, 서사, 소통&협업, 혁신&창조
공유와 나눔은
연결을 만들고 확장시킵니다.
•지식은 나눌수록 연결되고 더 깊어지며, 질문은 함께할 때 더 넓게 성장합니다.
•우리는 질문을 공유하고 서로의 관점을 배우며, 공감과 집단 지성을 만들어갑니다.
•소통과 협업, 이야기의 흐름 속에서 디자인은 사회적 의미를 획득하고, 혁신은 개인을 넘어 확장됩니다.
Create
창의성, 인간성, 영향, 연결
디자인은 질문에 대한 응답이며
창의의 시작입니다.
•우리는 질문과 통찰을 디자인과 공동 창작을 통해 실천 가능한 결과로 전환합니다.
•디자인은 아직 존재하지 않는 가능성에 형태를 부여하고, 가치를 경험으로 구현합니다.
•디자인은 인간성과 연결을 바탕으로 삶의 방식과 사회적 유대를 변화시키는 힘입니다.
2025: 포럼 메세지
MINDSET: Thinking with Purpose
우리가 세상을 바라보는 방식, 그것이 모든 것을 결정합니다.
WHY:2025는 다양한 분야의 창의적 리더들과 함께합니다.
질문에서 시작할 때, 우리는 완전히 다른 길을 발견합니다.
질문이 촉발한 전환 — 디자인 30년의 유산을 다음 세대로 잇다
2025년, 한국디자인단체총연합회(KFDA)는 창립 30주년을 맞이합니다.
이 뜻깊은 해를 기념하며, 우리는 국가적 '디자인의 날' 제정을 위한 이니셔티브를 공식적으로 출범합니다.
이 여정의 시작점이자, 전 세계를 향한 선언의 자리 — 바로 WHY:2025 글로벌 포럼입니다.
이번 행사는 디자인의 사회적 책임과 미래 잠재력을 재조명하고,
의미 있는 질문이 만들어 갈 새로운 내일을 상상하는 플랫폼이 될 것입니다.
Forum Overview
WHY:2025 Global Forum
Date: 2025년 11월 17일(월) | 오전 10시 – 오후 5시 30분
Venue: 서울 동대문디자인플라자(DDP)
Pre-Event: Special Exhibition at Design Korea
디자인코리아 WHY:2025 특별전, 205년 11월 12일–16일, 코엑스 Hall D
• KFDA 30년 아카이브: 한국 디자인의 집단적 실천의 타임라인
• 디자인의 날 선언관: “왜 지금인가?”를 묻는 상징적 전시
• 디자인 리더 영상 갤러리: 한국 및 글로벌 디자인 리더의 1분 통찰 영상
Opening Remarks
HYUN-SUN, KIM
Chair, Korea Federal Design Association
Chair of DDP (Dongdaemun Design Plaza)
President of KHSD (KimHyunSun Design)
Creator of urban-color identities that define Korea’s design landscape.
Moderator
JIE-AE, SOHN
Host, The Globalists (Arirang TV)
Former CNN Asia Bureau Chief
Former CEO, Arirang TV
Veteran global broadcaster fostering cross-cultural dialogue through media and diplomacy.
Part 1: Rethinking the Global Panel Conversation
첫 번째 세션에서는 글로벌 리더들이
리더십, 문화적 유연성, 시스템 사고에 대한 자신들의 관점을
공유하며, 서로 긴밀히 연결된 세계 속에서
우리가 어떻게 방향을 설정해야 하는지에 대한 인사이트를 제공합니다.
JENNY MING
Rothy’s CEO
Founding President, Old Navy
Iconic retail leader now coaching global executives in purpose-driven leadership and brand growth.
EUN MEE, KIM
UN Women National Ambassador
President, Ewha Womans University
Scholar-diplomat advancing inclusive development and leadership in higher education.
Coming Soon
WHY:2025
Global Forum
Part 2: Creating with Purpose Panel Conversation
두 번째 세션에서는 공감, 혁신, 그리고 인간 중심 디자인을 적용하여
시스템을 재구성하고, 복잡한 문제를 해결하며,
의미 있는 미래를 설계하는 창의적인 리더들을 소개합니다.
SØREN VESTER HALDRUP
UNDP Global Policy Centre for Governance (GPCG)
Financial Integrity & Systems Innovation Specialist
Applies systems thinking and design-led approaches to
address transnational corruption and financial crime across public sector ecosystems.
SANG-YUP, LEE
Vice President, Hyundai Genesis
Head of Hyundai Global Design Center (HMG)
Play a leading role in strengthening the global competitiveness of Genesis design.
ENRIQUE MARTINEZ GONZÁLEZ
Muchiest, LLC
Senior Advisor, U.S. Office of Personnel Management (OPM)
Drives human-centered policy and civic-service innovation.
KFDA Partner
각 파트너는 디자인 정신과 영향력을
함께 만들어가는 동반자입니다.
그들의 참여는 질문, 대화, 그리고
창의적 실천의 가치를 향한 공동의
신념을 보여줍니다.
한국디자인단체총연합회(KFDA)
창립 30주년
질문에서 시작되는 변화
30년의 축적에서,
다음 세대를 위한 디자인을 다시 묻다.
WHY:2025는 질문에서 시작해
사회를 바꾸는 디자인의 힘을 믿습니다.
그 변화의 여정에 기부로 동참해 주세요.
여러분의 소중한 후원은 세금 공제 혜택이 가능한 의미 있는 나눔이 됩니다.
한국디자인단체총연합회(KFDA) 창립 30주년
질문에서 시작되는 변화
30년의 축적에서, 다음 세대를 위한 디자인을 다시 묻다.
WHY:2025는 질문에서 시작해 사회를 바꾸는 디자인의 힘을 믿습니다.
그 변화의 여정에 기부로 동참해 주세요.
여러분의 소중한 후원은 세금 공제 혜택이 가능한 의미 있는 나눔이 됩니다.
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we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
Contact
Call: 031-788-7104
Email: e_kfda@naver.com
Social
Coming Soon
Coming Soon
© 2025 Korean Federation of Design Associations (KFDA, incorporated association). All rights reserved.
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
Contact
Call: 031-788-7104
Email: e_kfda@naver.com
© 2025 Korean Federation of Design Associations (KFDA, incorporated association)
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